Many artists think doing everything themselves is the key to success, but it often leads to burnout and missed opportunities. Discover why mastering your craft and building the right team is the smarter path. If you’re trying to be the artist, manager, designer, and marketer all at once, this article is your wake-up call.
Artist management. It’s one of the most misunderstood concepts in the music industry. If you’re an independent artist, you’ve probably said it yourself: “I just need a manager to help me get out there.” But what if the thing you think you need most is actually the last piece of the puzzle? Every day, artists fill out our submission form and list “artist management” as their top priority. But here’s what many don’t realize: management isn’t about building the career from the ground up it’s about maintaining and scaling an already moving machine.