Monday, March 2, 2020
Michael Jackson was known as the King of Pop. Beyonce is a great entertainer who stands for "girl power." While both of these artists have immense talent, it's their brands that have allowed them to acquire millions of loyal fans and earn millions of dollars from music sales, touring, merchandise, endorsements, and more.
As an emerging artist, you may think that you don't need to be concerned about branding yet, but you absolutely should be. You must create your own unique brand to have a long, successful career. Fans don't only buy your music; they also buy your persona. Branding helps you create your persona and stand out from the countless other artists trying to get their music heard. Having a strong brand is key for building a loyal fanbase and making consistent income from your music.
Not sure where to begin? Start with these five branding tips the pros use, and you'll be well on your way.
1. Identify your unique selling point
Wednesday, February 19, 2020
5 Reasons You Don’t Actually Want The Record Deal Of Your Dreams
The record industry, and consequently the record deal, have seen countless transformations over the decades, and while many artists may still be eager to sign the "contract of their dreams," the reality is that these agreements can often leave the artist in a less than ideal situation...
Monday, February 10, 2020
“Industry rule No. 4080: record company people are shady.”
A Tribe Called Quest’s Q-Tip memorably sounded his warning about the perils of the music business almost thirty years ago; a cautioning that was well-reflected over the following years as news of multi-Platinum artists going bankrupt and global superstars changing their name a symbol...
Wednesday, January 29, 2020
When Chance the Rapper made Grammy history in 2018 by becoming the first artist to snag one of the coveted awards without selling physical copies of his music, the win resonated well beyond the Chicago rapper’s own résumé. “This is for every indie artist!” Chance — whose album Coloring Book beat out several massive, label-backed releases including Kanye West’s The Life of Pablo and Drake’s Views — shouted onstage. In the wake of such a high-profile, seemingly DIY success, more new artists these days are considering going the indie route: signing with a non-traditional record label, testing novel release strategies and otherwise trying to forge a path alone. Music industry veteran Lee Parsons, CEO and co-founder of Ditto Music — an independent distribution company with over a dozen offices worldwide that has worked with artists including Chance, Ed Sheeran, Stormzy, and Sam Smith to release music to numerous digital stores like Spotify and iTunes — spoke with Rolling Stone about why...
Sunday, January 19, 2020
The dawn of a new year and in this case, a new decade, is not only the perfect time to set resolutions, or look back on the past in favor or creating the future we want, but it’s also an ideal time to look ahead in the music industry. In this case, that means predicting upcoming trends.
While nothing is for sure, there have been clues swirling around us for the past year or two that indicate where we may be headed in the new year—and to be...
Wednesday, January 15, 2020
The streaming era is driven by singles, which means you should be releasing standalone tracks.
Sunday, January 12, 2020
The world has changed for independent artist and YouTube has now become a necessity and not an option. Not only is YouTube the most popular online tool for music discovery, but among the younger demographic (18-) it’s also become the preferred platform for listening to music. Now that the latest YouTube changes are in effect and every artist can have a channel that resembles those of the hallowed ‘Partner Channels’, it is time for every musician to create a channel and to post all their music to it. YouTube is also the largest Streaming Music Site. Huge numbers of people now turn to YouTube as the ‘de facto’ place to listen to a track or an artist that they’ve heard about. Forget that it’s a video sharing site; for your purposes, it’s actually just a music sharing site, your personal radio station with no battle to get playlisted or even to get a solitary play. It’s all about Subscribers.
We’re learning all the time too and the one key factor is that YouTube is just like...
Thursday, July 11, 2019
Billboard No. 1 Plaque - Glory To God, Emcee N.I.C.E, Fred Hammond, Christopher Starr, CSP Music Group, Sam Peezy
Saturday, March 16, 2019
CSP MUSIC GROUP ATLANTA HEADQUARTERS HAS MOVED! WE ARE NOW LOCATED ON PEACHTREE IN THE BUCKHEAD DISTRICT OF ATLANTA DIRECTLY ACROSS FROM PHIPPS PLAZA, WALKING DISTANCE FROM LENOX MALL
#ArtistDevelopement #ArtistManagement #IndependentArtist #Songwriting #MusicProduction #StudioRecording #AudioMixing #Mastering #VocalProduction #VocalCoaching #ImageConsulting #MediaTraining #EditorialBios #Photography #Videography #GraphicDesign #PerformanceTraining #DanceChoreography #VideoProduction #Artist Branding #SocialMediaManagement #Promotion #Touring #Publicity #Booking #RedCarpetEvents #GuestAppearances #PressInterviews #Marketing
Friday, March 15, 2019
CSP Music Group's CEO Christopher Starr rocks out on stage with the prince of hip-hop Bow Wow at a cameo appearance along with super producer Shekspere, Jazzy Pha, Atlanta's hottest street rapper Kebo Gotti and more, hosted by B.T. from Streetz 95.5 FM and Growing Up Hip-Hop Atlanta.